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March 14, 2023

Experts Weigh In: Key Metrics to Track for Home Services Business Success

In today's competitive landscape, home services businesses must keep a close eye on key metrics to ensure success and continued growth.

These performance indicators provide valuable insights into the health of your business and help identify areas for improvement.

In this blog post, we'll explore essential metrics to track for home services business success, as recommended by industry experts.

Financial Metrics

Revenue Growth

Revenue growth is a key indicator of your business's overall success.

Monitoring revenue trends over time helps you identify patterns, anticipate future growth, and make informed decisions.

It also allows you to evaluate the effectiveness of your marketing and sales efforts.

Profit Margin

Profit margin measures the profitability of your business by comparing revenue to expenses.

Monitoring profit margin helps you identify inefficiencies and cost-saving opportunities, ensuring that your business remains financially healthy.

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, including marketing, sales, and other related expenses.

Understanding your CAC helps you make informed decisions about your marketing strategies and determine the most cost-effective ways to attract new customers.

Operational Metrics

Job Completion Rate

Job completion rate measures the percentage of jobs successfully completed on time.

A high job completion rate is a sign of operational efficiency and customer satisfaction.

Tracking this metric helps you identify areas for improvement and maintain a high level of service quality.

First-Time Fix Rate

The first-time fix rate measures the percentage of service issues resolved on the first visit.

A high first-time fix rate leads to increased customer satisfaction and reduced operational costs.

Monitoring this metric enables you to identify and address any issues with technician training or resource allocation.

Technician Utilization Rate

Technician utilization rate is the percentage of time your technicians spend on billable work.

Optimizing this metric can improve overall efficiency and profitability.

Tracking technician utilization helps you make informed staffing decisions and identify opportunities for process improvement.

Customer-Centric Metrics

Customer Retention Rate

Customer retention rate is the percentage of customers who continue to do business with you over a specific period.

A high retention rate indicates strong customer loyalty and satisfaction.

By monitoring this metric, you can identify and address any issues that may be driving customers away.

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is the total revenue a customer generates for your business over their entire relationship with you.

Understanding and maximizing CLV allows you to make smarter marketing and customer service investments to drive long-term profitability.

Net Promoter Score (NPS)

Net Promoter Score (NPS) is a measure of customer satisfaction and loyalty.

A high NPS indicates that your customers are likely to recommend your business to others, which can lead to increased referrals and revenue growth.

Tracking NPS helps you gauge the overall customer experience and identify areas for improvement.

Expert Insights and Recommendations

Industry experts emphasize the importance of tracking key metrics for home services businesses.

In our recent blog post comparing ServiceTitan vs Housecall Pro, we discussed how these platforms can help businesses effectively manage and monitor essential performance indicators.

You can read the blog post here.


Tracking key metrics is crucial for the success of your home services business.

By closely monitoring these performance indicators, you can make informed decisions to drive growth, improve efficiency, and enhance customer satisfaction.

Hapvider offers tailored solutions to help your business succeed.

With our expertise in Google Ads management, we can help you optimize your advertising efforts and increase revenue growth.

By leveraging the power of platforms like ServiceTitan and Housecall Pro, you can easily track and analyze key metrics for your business.

To learn more about how Hapvider can be of service to your business, book an appointment using the widget below, and let's discuss how we can help your home services business thrive.

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