Make it easier to navigate the site. Make your site’s menu easier to use and try to make sure that you don’t have to zoom in to see everything.

Tell people what you know. Use images that can be expanded to help people learn more about a product before they decide to buy it.

Aid people in getting what they want. Put any “Buy now” buttons or instructions right in the middle of the page. If you can, use your customers’ existing account information to cut down on the number of fields they have to fill out.

Let people start from where they are. Make it easy for people to return to their shopping carts on their desktop computers so they can finish their purchases.