• Prioritize guest appearances over other activities. You should emphasize that customers should visit your shop in person. Put your actual location and business hours front and center by including a map, button, or symbol that does so.
  • Reduce word count as much as possible. Streamline the site’s navigation so that customers may get all the information they need to decide whether or not to visit your store.
  • Try to concentrate without distractions. Having promotions at your business can entice customers to shop there, but they shouldn’t get in the way of customers’ ability to shop easily.