• Make it easier to get around. Help customers do their homework before making a purchase by providing an easy-to-navigate menu and higher font size. Avoid having consumers feel overwhelmed by a plethora of alternatives by streamlining your menu in light of the limited real estate on a mobile device.
  • Keep your use of all forms of electronic media consistent at all times. Customers that take longer to make a purchase are more likely to conduct research across several platforms (computer, tablet, smartphone) before making a final decision. Allow them to start up where they left off regardless of the device they’re using by storing their preferences.
  • Don’t forget to provide a link to your homepage. Make it easy for people to go back to the home page and start over if they get stuck in their search.