Get your website mobile-ready

Get your website mobile-ready

August 25, 2022

Get your website mobile-ready

August 25, 2022

Nathan Amaro

Client Manager, Google Advertising Strategist at

Here, we’ll discuss some best practices for optimizing your site for mobile use.

Making your ads mobile-friendly is the topic of Part 2 of this article.

Let’s start with why mobile is so necessary before you dive in

If you haven’t already, you should make the effort to optimize your site for mobile use because of how widely your audience now accesses the web. Here are some examples of why your plumbing company needs a mobile presence:

  • Mobile searches now account for more than half of all searches on Google, and sites that are optimized for mobile customers tend to rank better in the search results.
  • Many marketers see a significant percentage of their traffic coming from mobile devices; but, if their site isn’t optimized for mobile use, those customers are far more likely to leave your website.

Is it easy to use on a mobile device?

Put yourself in the shoes of a potential customer and browse your site on a mobile device. How long does it take for your webpage to completely load? Just how simple is it to track out certain information?

People that use your site from their mobile device will have higher expectations for response times. Interested parties will want to get the facts about your company as fast as possible. The impression they get of your company and the possibility that they will become a customer are both highly influenced by their time spent on your website.

A mobile-friendly website is one with an interface that is easy to use and quickly leads visitors to the information they want.

Let’s have a look at what makes an excellent mobile website:

  1. How fast is your page loading time? Almost half of mobile site customers will leave the site if pages don’t load in three seconds. Decrease the amount of time it takes for a page to load (the amount of time it takes for the page to appear on the screen) so that customers may more readily navigate your site.
  2. Is it straightforward to use? Customers may struggle to discover what they’re looking for on a mobile device’s display. The more a visitor is forced to scroll or pinch to see content, the more likely they are to give up and move on to another site. A user-friendly site will include a menu that is easy to navigate and text that can be read without having to zoom in.
  3. Is it simple to make a move? Common customer actions like contacting you, searching for a service, or making a purchase should be streamlined on your mobile site. The number of required actions on a form or in a transaction should be kept to a minimum.

Find out how your site does on mobile and how to make it faster:

Does your website help you reach your business goals?

Even if your mobile site loads quickly and is easy to use on a phone, it’s only useful if it makes people want to do business with you.

Think about your most important business goal to figure out how to optimize your website for mobile. What do you want people to do when they visit your site? Call your support line? Need a certain service? Fill out a form to get in touch? Customers are more likely to do what you want them to do on your website if you make it clear what you want them to do.

Depending on your marketing goal, you should focus on design changes that make it easier for customers to do what you want them to do. Here are some ideas that will help you reach your goal:

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Make it easier to navigate the site. Make your site’s menu easier to use and try to make sure that you don’t have to zoom in to see everything.

Tell people what you know. Use images that can be expanded to help people learn more about a product before they decide to buy it.

Aid people in getting what they want. Put any “Buy now” buttons or instructions right in the middle of the page. If you can, use your customers’ existing account information to cut down on the number of fields they have to fill out.

Let people start from where they are. Make it easy for people to return to their shopping carts on their desktop computers so they can finish their purchases.

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  • Include quick-dial buttons or links. Do all you can to prevent people from memorizing your number or using a magnifying glass to read it.
  • We need to pare down the menu’s selections. Make it very clear that calling your business is the most effective method of communication. Every page of your website should provide a clickable phone number or button.
  • Try not to become distracted. Customers can quickly discover your contact information if you place that information and other directions to the side.
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  • Customize your forms to reduce user frustration. Make your forms accessible with a single click, with little data entering that may be done with the thumbs.
  • There should be less need to zoom in and out. The size of your form shouldn’t exceed the allotted real estate on a mobile device. Zooming and scrolling make it more difficult to enter data without making mistakes.
  • Think carefully about which fields you want to use for your data. If you’re going to ask for information on a form, make sure it can be quickly found and confirmed. Invalid or empty fields can be flagged with validation.
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  • Prioritize guest appearances over other activities. You should emphasize that customers should visit your shop in person. Put your actual location and business hours front and center by including a map, button, or symbol that does so.
  • Reduce word count as much as possible. Streamline the site’s navigation so that customers may get all the information they need to decide whether or not to visit your store.
  • Try to concentrate without distractions. Having promotions at your business can entice customers to shop there, but they shouldn’t get in the way of customers’ ability to shop easily.
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  • Make it easier to get around. Help customers do their homework before making a purchase by providing an easy-to-navigate menu and higher font size. Avoid having consumers feel overwhelmed by a plethora of alternatives by streamlining your menu in light of the limited real estate on a mobile device.
  • Keep your use of all forms of electronic media consistent at all times. Customers that take longer to make a purchase are more likely to conduct research across several platforms (computer, tablet, smartphone) before making a final decision. Allow them to start up where they left off regardless of the device they’re using by storing their preferences.
  • Don’t forget to provide a link to your homepage. Make it easy for people to go back to the home page and start over if they get stuck in their search.

Making use of

Because there are several potential changes that might be performed, you should talk with your experienced Google Ads Strategist and Web Developer to identify the best method for making your site mobile-friendly.

The favored way of development amongst businesses nowadays is responsive web design, in which a site’s style is built to be responsive to users’ viewing environments over a broad range of screen sizes and device kinds. Some business owners, on the other hand, find it more convenient to maintain two separate websites: one for desktop users and one for mobile users. We recommend talking with to establish the best option for your company’s website goals, visitor behavior, and development time availability.

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