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Search Engine Advertising
We offer a range of PPC management services to help businesses achieve their advertising goals. One of our key services is search engine PPC management. With this service, we can help you attract potential customers through targeted text ads that appear when users search for relevant keywords. Don't wait to be found, let us help you be at the top of search results with our expert PPC management services.
Google Display Ads
Expand your reach with targeted image ads.

Google Display Ads is a powerful tool for reaching new customers across Google's partner websites. With targeted image ads, you can attract potential customers who have shown interest in your industry. Get more recognition and expand your reach today.
YouTube In-Stream Ads (Video Ads)
Get your message to your target audience with video ads!

Looking to convert more customers and increase brand recognition? Our YouTube In-Stream Ads service can help. We'll broadcast your commercial to your targeted audience on YouTube and Display Network video partners, leaving a lasting impression that they won't forget.
Google Shopping Ads
Reach ready-to-buy customers and boost sales.

Maximize your eCommerce business' visibility with Google Shopping Ads. This effective ad format targets high-intent customers who are actively searching for your product. With Shopping Ads, your product will be displayed prominently on Google's search results page, giving you a better chance of making a sale.
Remarketing Ads
Convert lost leads with custom ads.

Have people visited your site but left without making a purchase or contacting you? Don't let those high-converting potential customers slip away. With our PPC remarketing management, we create custom ads that chase those visitors and increase the likelihood of converting them.
Search Engine
Google Display Ads
YouTube In-Stream Ads (Video Ads)
Google Shopping Ads 
Remarketing Ads

Search Engine Ads:

We specialize in PPC management for Google and Microsoft search ads, helping businesses reach their target audience through targeted ads. With our expert keyword research, ad creation, and performance tracking, we can help you get the most out of your advertising budget.

Google Display Ads:

Expand your reach with targeted image ads.

Google Display Ads is a powerful tool for reaching new customers across Google's partner websites. With targeted image ads, you can attract potential customers who have shown interest in your industry. Get more recognition and expand your reach today.

YouTube In-Stream Ads:

Get your message to your target audience with video ads!

Looking to convert more customers and increase brand recognition? Our YouTube In-Stream Ads service can help. We'll broadcast your commercial to your targeted audience on YouTube and Display Network video partners, leaving a lasting impression that they won't forget.

Google Shopping Ads:

Reach ready-to-buy customers and boost sales.

Maximize your eCommerce business' visibility with Google Shopping Ads. This effective ad format targets high-intent customers who are actively searching for your product. With Shopping Ads, your product will be displayed prominently on Google's search results page, giving you a better chance of making a sale.

Remarketing Ads:

Convert lost leads with custom ads.

Have people visited your site but left without making a purchase or contacting you? Don't let those high-converting potential customers slip away. With our PPC remarketing management, we create custom ads that chase those visitors and increase the likelihood of converting them.
Ready to Speak with a Digital Expert?
Request a free Hapvider Discovery session.
New? Book Meeting Here.
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Call us for business growth.
(800) 799-4550

PPC Advertising

Make the Right Decisions For Your Brand with PPC Advertising

When opening a new business, it's likely that you'll have three goals: gaining traffic, building brand awareness, and making sales. Hapvider assists you in doing this with our bespoke PPC advertising service. As you begin your journey to show up on search engine results pages, our team will develop a unique, made-for-you strategy that speaks to your target audience and encourages them to visit your landing page. This will ultimately improve your quality score and ad rank.
We are proud to help strengthen your brand and enhance your business with Google Ads and pay per click ppc. We'll implement search ads, ad groups, and negative keywords to effectively drive people to your landing page. We work with talented copywriters to ensure that your ad copy is engaging and targeted.

We are Google Certified and well-versed in different ppc ads that will improve your ad rank. Whether you're interested in exploring shopping campaigns or display ads, we can provide educated feedback that will streamline your PPC advertising journey.
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PPC

What does PPC mean in marketing?

PPC marketing, or pay per click, refers to a type of advertising that only charges you when a ppc ad is clicked. To simplify, this can be looked at as purchasing visits to your landing page (i.e., website).

PPC advertising is an effective way to drive traffic (i.e., real people) to your websites. If you deploy structured and strategic PPC campaigns, you can see a good return on investment and impressive traffic to your website or landing page.

We often implement PPC marketing on Google Ads and other search engines, such as Microsoft Ads. Our team is exceptional at developing optimized PPC campaigns that will keep your cost-per-click down while achieving your goals. We scale on different ad networks and use effective negative keywords and ad extensions to ensure that your ads are performing optimally. PPC ads can be displayed in many different forms. This can include ads that include text, videos, or images. These ads can be found in a variety of different places. Most commonly, you'll see PPC advertising on websites, search engines, YouTube, and other popular Google or Microsoft owned platforms.

There are different types of PPC marketing channels any business can use to their advantage.

  • Paid search marketing.
Our PPC advertising services on Google Ads and Microsoft Bing Ads target users who have engaged or searched for the keywords that align with your business. We conduct extensive keyword research to ensure that we reach the right audience. Our PPC campaigns may also utilize ad extensions to link to your landing page, increasing the chances of generating quality leads.
  • Display advertising
Display ads utilize different images and banners on ad networks like Google Display Network and Bing Ads. These images link directly to other sites, making it an excellent tool for brand awareness and effective paid advertising.
  • Retargeting
By utilizing cookies through a browser's history, we can target ads to people who have already shown interest in a product, service, or company. This pay per click model is often very successful and it is an effective way to transition warm leads to hot leads. We will use comprehensive ad formats and ad scheduling to improve your ad campaigns.
To identify the best marketing strategy for your business, our team will meet with you to discuss your goals and budget. From there, we can determine the best route to take. Hapvider will outline the best blueprint for your ads to see the most traction.
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Request a free Hapvider Discovery session.
New? Book Meeting Here.
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Call us for business growth.
(800) 799-4550

Difference

What is SEO vs PPC?

SEO, or search engine optimization, is the process of optimizing your website to improve your organic search results and drive traffic to your website. This is done by improving the quality and relevance of your website's content, structure, and user experience. SEO utilizes search engines like Google and Microsoft to organically enhance your audience on the search network.

On the other hand, PPC, or pay-per-click marketing, uses ad platforms that the advertiser pays for to display ads to the targeted audience. With PPC, you'll pay to show your ads on search engine results pages (SERPs) on platforms like Google Ads. These ads can appear at the top and bottom of the search results, and you'll only pay when someone clicks on your ad. PPC can be a highly effective way to target specific audiences and drive specific traffic to your website.

PPC

SEO

SEO and PPC are both effective methods for building a business, but they use different approaches to achieve success. If you're trying to decide between investing in SEO or PPC, we can provide guidance.

Both PPC and SEO can have a positive impact on your business. Allocating a budget to both will help you achieve the best possible results. When used together correctly, they can complement each other.

SEO may require a higher initial investment, but it can improve your landing pages in the long run with minimal financial maintenance. Once keyword research is done and SEO is implemented, you may see lasting improvement on your Google analytics. It's important to continuously add content to your site to improve your quality score.

PPC marketing involves a cost per click when an ad is clicked and a visitor is directed to your landing pages. Different types of PPC advertising, such as shopping, social, and image ads can be utilized. The monthly cost of PPC will depend on the maximum bid, campaign strategy, and ad copy. Many businesses see a high ROI when their ads are shown on Google's search partners.
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Request a free Hapvider Discovery session.
New? Book Meeting Here.
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Call us for business growth.
(800) 799-4550

EXAMPLE

What is an example of pay-per-click?

PPC is seen in Google, Microsoft Bing, and other search engines, as well as other search engine results pages. This is one of the most common examples you'll find for this method of PPC advertising. PPC marketing uses Google Ads and other platforms as a place to auction keywords. To optimize a PPC campaign, you'll identify keywords, negative keywords, and ad groups. This will help narrow down what audience your ad will be filtered to on the search engine results page.

Lastly, another example of PPC ads are display ads. You may be familiar with banner images that are displayed at the top of some websites you visit. This is a form of PPC campaign that often engages the Google Network. Once your ad is developed, you advertise on other websites on the internet. These ads can improve your quality score and they can be optimized to work well for both mobile devices and desktops. You can link these ads to your landing pages.

You don't have to invest in all types of PPC ads. Instead, you can pick and choose a PPC campaign that meets your goals and fits your budget. It's most important to have a strong keyword and negative strategy, as well as implement your ad groups properly. If you are unsure about the best PPC ad for your business, Hapvider can help provide direction and strategy to take your digital marketing to new heights.
Ready to Speak with a Digital Expert?
Request a free Hapvider Discovery session.
New? Book Meeting Here.
We’re Available
Call us for business growth.
(800) 799-4550

Google Ads

What is Google Ads?

Over the years, Google has become one of the main powerhouses of the internet. In fact, there are billions of Google searches every second. People rely on Google to direct them to their favorite businesses, new brands, and even answer simple to complex questions.

Since its inception, Google has continued to grow outwards in performance, popularity, and capability. This has lead to a buzzing platform called Google Ads. Google Ads brings in billions of dollars every year. Some large players spend up to $50 million on the platform in advertising. Why? Because it works.
Google Ads is a powerful platform that has consistently demonstrated its ability to drive quality leads for businesses. With a wide variety of ad formats available, it offers businesses the opportunity to engage with potential customers in multiple ways. 

Hapvider provides the expertise and management necessary to optimize your Google Ads investment and drive maximum results. Whether it's search ads, display ads, or video ads, Hapvider can help you create effective campaigns that reach your target audience and drive conversions.
  • Search ads.
Google Ads and Microsoft Bing Ads will display your advertisement to users that have engaged or searched for the keywords that you are ranking for. We perform complex keyword research to ensure that we are hitting the right market. This type of PPC marketing on Google Ads and other platforms may use ad extensions to link to your landing page.
  • Display ads.
Google Search ads places a paid ad at the top of a SERP, or search engine results page. It will display ads that are relevant to specific keywords that a user is searching.
  • Shopping ads.
Google shopping ads can be found on the shopping tab and on the SERP. It allows product-facing businesses to provide a catalog for their audience. No negative keywords or keywords are required for these ads.
  • YouTube ads.
If you want to advertise on Google at the beginning or during a video, YouTube ads are a good avenue. This ads work similarly to display ads.
Navigating the different formats and types of Google Ads can be difficult. This is why our clients have looked for the experts to assist and optimize their advertising strategy.
Ready to Speak with a Digital Expert?
Request a free Hapvider Discovery session.
New? Book Meeting Here.
We’re Available
Call us for business growth.
(800) 799-4550
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