Make the Right Decisions For Your Brand with PPC Advertising
What does PPC mean in marketing?
PPC marketing, or pay per click, refers to a type of advertising that only charges you when a ppc ad is clicked. To simplify, this can be looked at as purchasing visits to your landing page (i.e., website).
PPC advertising is an effective way to drive traffic (i.e., real people) to your websites. If you deploy structured and strategic PPC campaigns, you can see a good return on investment and impressive traffic to your website or landing page.
We often implement PPC marketing on Google Ads and other search engines, such as Microsoft Ads. Our team is exceptional at developing optimized PPC campaigns that will keep your cost-per-click down while achieving your goals. We scale on different ad networks and use effective negative keywords and ad extensions to ensure that your ads are performing optimally. PPC ads can be displayed in many different forms. This can include ads that include text, videos, or images. These ads can be found in a variety of different places. Most commonly, you'll see PPC advertising on websites, search engines, YouTube, and other popular Google or Microsoft owned platforms.
There are different types of PPC marketing channels any business can use to their advantage.
What is SEO vs PPC?
What is an example of pay-per-click?
PPC is seen in Google, Microsoft Bing, and other search engines, as well as other search engine results pages. This is one of the most common examples you'll find for this method of PPC advertising. PPC marketing uses Google Ads and other platforms as a place to auction keywords. To optimize a PPC campaign, you'll identify keywords, negative keywords, and ad groups. This will help narrow down what audience your ad will be filtered to on the search engine results page.
What is Google Ads?